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Search Results for 'Hannah Dreyfus' (Author / Editor)
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1   |   From section Israel Education
Birthright Israel, Special Order
In an effort to reinvent itself and stay relevant to young adults, Birthright Israel, the program that trademarked the free 10-day Israel trip for the 18-26 crowd, is exploring the niche market. The new effort is inspired by the desire to draw in more unaffiliated young adults who have no prior connection to Israel, rather than a decreased interest in the standard 10-day trip, said Noa Bauer, Birthright’s vice president of international marketing. “We know that today millennials are interested in personalized things,” said Bauer, speaking to the Jewish Week by phone from Israel. “When a group of people starts off with shared interests, everyone is immediately more comfortable and connected.” This is key to connecting to those who “didn’t grow up with Israel as part of their vocabulary,” she added. “We’re looking to extend our pool and stay close to our consumer market.”
Publication Year: 2017    |    Updated in JTEC: February 12, 2017
2   |   From section Trends in Jewish Education
Positive Psychology, Trickling Down from Universities to Day Schools, Seen as New Key to Engaging Jewish Teens
At a recent conference, “Happiness Hacks: Feel Good, Do Good and Stop Obsessing about Jewish Identity,” the Jewish Education Project partnered with the Lippman Kanfer Foundation to teach more than 400 educators and lay leaders how to integrate positive psychology into their curricula. The conference included a lecture by renowned Israeli positive psychologist Dan Ariely and group exercises in “laughter yoga,” a series of exercises that induce laughter to promote healing. “In the past, the purpose of Jewish education was to [allow students to] fully participate in American life without giving up their Jewish identity — now, that’s not enough,” said Aryeh Ben David, founder of Ayeka, a Jerusalem-based nonprofit that focuses on “soulful” Jewish education — teaching Jewish subjects with more “personal meaning and impact.” “Teens today don’t need a classroom to access information — they can get anything they want to know online,” said Ben David in a phone interview. This changes the need for school “in a profound way.” “Jewish education needs to become a vehicle to enhance students’ lives, rather than just transmit content.” Ayeka is currently working with four schools in the U.S. to train Jewish educators in “soulful education.”
Publication Year: 2017    |    Updated in JTEC: January 18, 2017
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