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Yad Vashem, Israel’s Holocaust memorial, is one of several museums and institutions tapping into the potential of online presence and social media campaigns to raise awareness among an audience that increasingly has little first-person contact with the horrors of the Holocaust. “We realized in the last couple of years, particularly in social media, that people want to do something more participatory. It’s fine to read, learn and explore, but with the opportunity to engage with a particular topic or issue, people really want to do something,” said Dana Porath, Yad Vashem’s Internet Department Director. Porath, who was a Jewish educator for 15 years in North America before moving to Israel, began working at Yad Vashem in 1994 and joined the fledgling internet department in 1999. Today, the museum’s online presence is robust and growing. Five years ago, Yad Vashem began the IRemember Wall project in which participants are linked with specific names of victims. The algorithm is purposefully random, because, said Porath, “Every victim deserves to be remembered.” The project is held only once a year for International Holocaust Remembrance Day. Said Porath, it becomes “a collective experience” that combines the wall and the comments it garners. She said she expects to reach at least 3,000 participants this year.